Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu India partners with Melorra.com to launch its first brand film

24-October-2016
Font Size   16
Share
Dentsu India partners with Melorra.com to launch its first brand film

Dentsu India has partnered with online jewellery store Melorra.com to launch its first brand film.
Conceptualized by Dentsu India, the film takes inspiration from the business model Melorra.com follows – a new jewellery trend every week, from the Runway to Indian women’s wardrobe.

Starring Ujjwala Raut as the lead, the film showcases jewellery, priced with most of the range under Rs.30,000 using certified diamonds and real gold.

Saroja Yeramilli, CEO of Melorra.com said, “Today, India’s jewellery industry is mostly traditional and wedding oriented with heavy, large designs that end up in the locker after the wedding day leading to a whole generation of underjewelled women on a daily basis. There is no jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.”

Simi Sabhaney, CEO of Dentsu India said, “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.”

Credits:

Client: Melorra.com

Agency: Dentsu India Pvt. Ltd.

Account Management: Simi Sabhaney, Nisha Raman

Creative: Vipul Thakkar, Ajesh N, Vimalkirti Deshmukh

Planning: Vishal Nicholas

Director: Avnish K & Supriya Sarin

Producer: Raman Lamba, Twism Productions

Director of production: Tanay Satam

Music Director: Tilak Goswami

Voice Over Artist: Natalie Di Luccio

Fashion Stylist : Nikhil Mansata

Make up and hair: Aarti Nayar

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’