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Cannes Lions 2016: Four shortlisted entries for India in PR Lions

21-June-2016
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Cannes Lions 2016: Four shortlisted entries for India in PR Lions

Out of the 239 entries selected for Cannes PR Lions today, India had a total of four shortlisted entries between four different agencies.

Leo Burnett India Mumbai sees one shortlist in the Cars & Automotive Products & Services category for Bajaj Automobiles’ ‘Bajaj V’ campaign.

Ogilvy & Mather Mumbai also sees one shortlist in the Charity & Not-for-Profit category for ‘Make Love Not Scars’ Acid Attack-‘Beauty Tips by Reshma’ campaign.

Weber Shandwick Mumbai/ Responsible has also has one shortlist in the Crisis Communications & Issue Management  category for Responsible Films’ Documentary Film- ‘Daughters of Mother India’.

The fourth shortlisted agency is Cheil Worldwide Gurgaon in the Research, Data Analytics & Insight Generation category for Salaam Baalak Trust’s ‘The Light Bag’ campaign.

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Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...