Top Story

e4m_logo.png

Home >> Advertising >> Article

Bank of India reviews media duties

21-October-2010
Font Size   16
Share
Bank of India reviews media duties

Bank of India is currently reviewing its media duties. A tender was floated by the bank in September. The size of the business couldn’t be ascertained but industry sources peg the account in the vicinity of Rs 35-40 crore.

Currently the empanelled agencies that handle the media mandate for Bank of India include Motivator, Percept Media, Starcom Worldwide and Concept.

An official from Bank of India has confirmed the development. It is understood that most of the leading media agencies have submitted the tenders for the business. According to the official the decision should be taken in a period of 10 days. The selected agencies will be empanelled for two years.

However there will be no change in the creative mandate. Ogilvy India and Rediffusion Y&R will continue to handle the creative business for Bank of India.

For the record, Bank of India was founded in1906 by a group of businessmen from Mumbai. The bank was under private ownership and control till July 1969, when it was nationalised along with 13 other banks.
 


 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems