Top Story

e4m_logo.png

Home >> Advertising >> Article

Bang in the Middle adds Jabong to its client portfolio

21-April-2014
Font Size   16
Share
Bang in the Middle adds Jabong to its client portfolio

Jabong.com after an extensive review has awarded the mandate to Bang in the Middle.

Jabong.com has very ambitious growth plans, and over next couple of years wants to redefine the way India buys fashion. Bang in the Middle would create a series of campaigns across offline and online medium to accelerate Brand Jabong’s journey to market leadership. BITM has already started the work on new Summer Campaign slated to be released soon.

Commenting on the win PrathapSuthan, Managing Partner and CCO, Bang in the Middle said “Jabong is truly a leader brand in the online fashionspace, and we are delighted that they found merit in what we shared. More than anything else, there's a warm, honest and wonderful chemistry in our relationship. I know Jabong is driven by people who know the e-com space inside out, and are open to latitude. I do know our experience will work quite efficiently, and I look forward to a stretch of brilliant and good looking days at work.”

Arun Chandra Mohan, Founder & CEO, Jabong.com said, “We had a clear mandate for the creative pitch and BITM presented a differentiated strategy and a modern approach towards communication that stood out and matched our business focus. We will focus heavily on marketing in the coming years for the overall brand and we look forward to their participation in establishing Jabong as a leader in the industry and the most preferred online shopping fashion destination in India.”

Bang in the Middle currently handles Zee News, Zee Business, Dulux Paints, Veen Waters, Alpha One Amritsar, Diva’ni, Vimal, Tupperware, BhimaJewelers, Meridian Hotel Kochi among other brands, and has offices in Gurgaon, Kochi, Trivandrum, Kolkata, Chicago and New York.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO