Top Story

e4m_logo.png

Home >> Advertising >> Article

Amitabh Bachchan wishes Tata Sky's subscribers on its 10th Anniversary

13-August-2016
Font Size   16
Share
Amitabh Bachchan wishes Tata Sky's subscribers on its 10th Anniversary

On the occasion of celebrating its 10th Anniversary, Tata Sky roped in superstar Amitabh Bachchan to wish all its subscribers with a series of ad films.

Titled ‘Aao Khushiyan Manaye’ and directed by Shoojit Sircar, these ad films showcase Bachchan celebrating the birthday of Tata Sky with a bunch of children. Young at heart and in the industry, these films, highlight Tata Sky’s special offering to its subscribers on this joyous occasion.

Celebrating the campaign, Malay Dikshit, Chief Communication Officer at Tata Sky said, “We needed to wish our subscribers a big Thank You on Tata Sky’s 10th Anniversary. Our subscribers come from across the country, cultures and age group. Who would be better than the universally recognized icon - Amitabh Bachchan to deliver the message in a simple and playful manner.”

Sukesh Kumar Nayak, Executive Creative Director at Ogilvy & Mather says, “There can't be anyone younger at heart then Mr. Bachchan. He was as eager as any other 10 year old at the shoot. It was fun to watch him become a child again to execute this idea and make the 10 year celebration of Tata sky even more enjoyable."

As a part of the celebrations, all subscribers will get to view over 500 + channels and services that Tata Sky  offers at no additional cost to their on-going subscription between 8th to 21st August 2016. Tata Sky, is also carrying a special ‘Celebrating 10 Years’ logo on its platform.

Credits:

·        Creative Agency: Ogilvy & Mather, Mumbai

·         Executive Creative Director: Sukesh Nayak

·         Production House: Rising Sun Films

·         Director: Shoojit Sircar

·         Script Writer: Copy - Sukesh Nayak (ECD), Bhavna Kher (Sr. CD), Ankit Pathak (Copy Writer)

·         Art: Manasi Kadne (Sr. CD), Soumen Nath (Creative Controller)

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve