Top Story

e4m_logo.png

Home >> Account Movement >> Article

Ramdev Foods appoints MediaVest as media AoR

04-May-2012
Font Size   16
Share
Ramdev Foods appoints MediaVest as media AoR

MediaVest Worldwide has added Ramdev Foods to its kitty. MediaVest will handle the media planning and buying duties for Ramdev Chilly Powder and Ramdev Asafoetida (hing). The new business will be managed from MediaVest Mumbai office.

Pradip Patel, Director, Ramdev Food Products said, “We were impressed by MediaVest’s strategic approach and the team was extremely focused and efficient with the ideas they shared with us. We are certain that our alliance with MediaVest will help us break clutter and maintain a leadership position in the spices category.”

Ramdev Foods is a key player in the Indian spices and masala mixes since 1965 and offers a range of Indian spices such as turmeric, chilly, coriander, and cumin powder, etc.

Dinesh Rathore, Vice President, MediaVest Worldwide said, “We are thrilled with the win and look forward to partnering with Ramdev Foods. With MediaVest, Ramdev Foods will certainly be able to achieve its communication objectives.”

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve