Top Story

e4m_logo.png

Home >> Account Movement >> Article

AMO Comm bags Rubberwala Housing biz

06-February-2012
Font Size   16
AMO Comm bags Rubberwala Housing biz

Rubberwala Housing and Infrastructure Ltd has appointed AMO Communications Mumbai as its creative partner. The win comes on the back of a pitch that lasted over three months during which five agencies were briefed, followed by a shortlisting of three agencies after strategic and creative presentations. Following active discussions with them, the account was finally awarded to AMO Communications.

The brief given to the agencies was to create a corporate campaign for brand Rubberwala. “The thoughts presented by AMO were very insight-driven and would definitely be a part of our future campaigns,” said Tabrez Shaikh, MD, Rubberwala Housing and Infrastructure Ltd.

Commenting on the win, Jitendra Khokle, COO, AMO Communications, said, “It was a challenging brief to work on. However, the client was very clear in defining their vision for the brand, which made the process extremely exciting.”

Darayus Bacha AVP – Client Services, AMO Communications, added here that the agency’s understanding of the dynamics of the business, coupled with the local insights that it offered to Rubberwala, helped it to bag the account.

The account will be handled out of AMO Mumbai . The agency is currently adding final touches to Rubberwala’s corporate campaign, which shall be followed a campaign for Rubberwala’s product portfolio, which includes residential properties and commercial properties in South Mumbai. The campaign shall largely utilise print and outdoor, apart from targeted customer engagement activities.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...