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Writer: exchange4media News Service - Wednesday, Jul 30,2014 8:14 AM
86 designers and 17 sponsors to participate in Lakme Fashion Week Winter/Festive 2014

Lakmé Fashion Week (LFW) presents another Winter/Festive season in Mumbai. Currently in its 15th year, the 23rd season of LFW unveiled the list of 86 participating designers and 17 sponsors who have come together to present the best of the fashion industry through innovative and inclusive collaborations.

Jabong.com has come on board this season as the Associate Partner and continues to lend its support to Jabong Stage. 

Highlights of Lakmé Fashion Week Winter/Festive 2014:

 Lakmé Grand Finale
As the trousseau couturier on the Lakmé Bridal Absolute Dream Team, Manish Malhotra’s collection, inspired by Lakmé Absolute Gloss, will stay true to his Bollywood persona.  Lakmé make-up expert Daniel Bauer will collaborate with Malhotra to create GLOSS looks on the models at the finale. Also, makeup Masterclass by Lakmé, will be featuring the Absolute Bridal Dream Team – Manish Malhotra and Cory Walia, along with Lakmé’s digital face - Sarah Jane Dias.

 Opening show – DHL presents Masaba Gupta and Amit Aggarwal
Designers Masaba Gupta and Amit Aggarwal are show starters.  The show will mark, both Gupta and Aggarwal’s debuts as opening designers.

 Integrating India in the Global Fashion Map
Australian fashion design duo Easton Pearson announce their first foray into the Indian commercial market in partnership with R and B International, India at Lakmé Fashion Week Winter/Festive 2014.

LFW is all set to showcase the best of Pakistani fashion on the Indian ramp. POPxo.com and Hello! Pakistan have come together to present designers Faiza Samee, Rizwan Beyg, Sania Maskatiya and Zara Shahjahan, who will mark their LFW.

 First children’s fashion show

Hamleys in association with Barbie and Hot Wheels is hosting a fashion show at Lakmé Fashion Week Winter/Festive 2014, where 20 kids aged between 6-12 years from across India will get a chance to walk the LFW ramp this season. 

 Jabong Stage
The Jabong Stage is all set to showcase their fresh and edgy ideas and designs.

 Industry stalwarts in attendance
This season will see participation by some of India’s most celebrated designers namely Manish Malhotra, Anju Modi, Varun Bahl, Vikram Phadnis, Shantanu & Nikhil, Arjun Khanna, Anita Dongre, Rocky S, Priyadarshini Rao, Sanjay Garg, amongst others.

 INIFD presents Gen Next Show
INIFD will be the official knowledge partner for Lakmé Fashion Week for the eleventh consecutive season and will present the Gen Next show at LFW WF 2014.

 Indian Handloom and Textile Day
Designers like Krishna Mehta, Vaishali S, Anavila Misra, Soumitra Mondal, Pratima Pandey, and Shruti Sancheti among others will present India’s rare and finest concepts. The day will end with a showcase of contemporary hand-woven Indian weaves by Sanjay Garg for his label Raw Mango.

 Fashion Films
LFW Fashion Films Premiere is a special showcase of the finest works of selected film makers. This will be held in collaboration with Vogue’s fashion director Anaita Shroff Adajania.

 International fashion in India
This season of LFW will see the launch of international high street fashion brands - River Island and Miss Selfridge. River Island which was recently made available on Jabong.com will now showcase its Autumn/Winter collection on the LFW ramp. 

 Fashion Funda
The India Culture Lab, in collaboration with Lakmé Fashion Week and Bungalow 8, will host a special conversation on 8th August, 2014 to kick-start this fashion season. Parmesh Shahani, head of the Lab will talk to designer and ex-Gen Next protégé – Rahul Mishra on life after winning the Woolmark Prize, and Rahul’s endeavour to take Indian textiles to global markets.

Speaking at the launch, Purnima Lamba - Head of Innovation at Lakmé said, “ Lakme always takes centrestage in every bride’s trousseau and this year we bring her something altogether special in the Lakme Absolute Bridal Dream Team.  A chance for every bride to be styled by Lakme in collaboration with Manish Malhotra – Lakme grand finale designer and Cory Wallia – Lakme’s makeup maestro. This is every Indian woman’s chance to make her bridal dream come true.”

Sharing his views, Saket Dhankar, Head-Fashion at IMG Reliance said, “As pioneers of fashion week in India, Lakmé Fashion Week continues to define future of fashion in India. With our Gen Next program and the Emerging Designer program, we are at the forefront of discovering and encouraging young exciting designers. In terms of showcasing designers on the ramp, we are by far the largest fashion week in India. Lakmé Fashion Week continues to be global in its outlook and we are excited to host four exceptional designers from Pakistan.”

SPONSOR ASSOCIATION
 
Jabong.com Associate Partner
DHL Co-Sponsor
Himalayan Co-Sponsor
INIFD Official Partner
Reliance Trends Official Partner
Reliance Jewels Official Partner
Reliance Footprint Official Partner
Kingfisher Official Partner
Wedding Affair Official Partner
Amante Official Partner
6degrees Official Partner
Nakkashi Official Partner
Closeup Blue Carpet Partner
Palladium Hotel Official Hotel
TRESemmé Showcase Partner
Taj Mahal Tea Showcase Partner
Hamleys & Mattel Showcase Partner

 

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