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Writer: exchange4media News Service - Saturday, Jul 26,2014 12:17 PM

Jabong hands creative duties of India Online Fashion Week to 10 Minutes to 1

Jabong.com has appointed Gurgaon-based agency 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW), touted as the world’s first online shop-able fashion week, organised by Jabong.com.

10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualisation, designing and development for the same. The agency has received the directives to translate India Online Fashion Week’s vision across all media platforms.

Commenting on the development, Praveen Sinha, Founder & Managing Director, Jabong.com said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output.”

Reacting to the win, Reena Bhattacharya, Director, 10 Minutes to 1 said, “We are excited to partner with a well-known and respected e-commerce brand like Jabong.com that operates in a very dynamic category. We are pleased that Jabong placed their confidence in our services, adding further credibility to our web and filming capabilities. We definitely look forward to a long and fruitful association with Jabong.”

The agency has worked closely with Jabong.com in creating various marketing communiqués for the property, including IOFW’s launch video and its website, which is the hub of all the IOFW action, where the shortlisted participants will showcase their creations from July 28 to 30, 2014 through video streaming, thus allowing consumers to purchase the products showcased in the fashion show through Jabong.com.

This very quintessential service will bring to consumers a never before experience of an online shop-able fashion week powered by the web platform created by 10 minutes to 1.

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