As the BCCI story unfolds and more revelations unfold, the game of cricket and the deep loyalty it commands in the country is likely to sustain. Probably this is the reason why both marketers and viewers might still keep their faith intact in the Indian Premier League, although to a considerably less degree.
The credibility of the tournament has gone down significantlydue to the fixing and betting allegations. Apart from this, the involvement of who’s and who of the sport and franchises have raised serious doubts about the authenticity of the game of cricket in India as a whole. The upcoming General Elections, and the change in venue,have also impacted the tournament. Marketers feel that investment decisions will be taken post a sound assessment of the mood of the general public regarding the tournament.
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