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Writer: exchange4media News Service - Wednesday, Jan 15,2014 4:56 PM
Sony Six bags exclusive rights for FIFA till 2018

Sony Six has won the exclusive broadcast rights to the 2014 FIFA World Cup and 2018 FIFA World Cup. The 2014 edition will be held in Brazil from June 12 to July 13. 2018 FIFA World Cup will be held in Russia from June 8 to July 8, 2018. The deal also includes rights to broadcast FIFA U- 17 World Cup 2017 to be hosted by India.

This latest acquisition by Sony Six comes on the back of broadcasting the UEFA and CONMEBOL matches from the 2014 FIFA World Cup qualifying rounds, in addition to acquiring the rights for qualifiers for UEFA Euro 2016 and UEFA Euro 2016. Over the next five years, the channel will telecast with 17 landmark FIFA events, including: 2014 FIFA World Cup Brazil, FIFA U-17 World Cup India 2017, FIFA Confederation Cup Russia 2017, and 2018 FIFA World Cup Russia.

Commenting on the development, NP Singh, CEO, MSM India said, “We are extremely happy to build on our partnership with FIFA. It has been our constant endeavour to bring high quality sports content to our viewers. This acquisition is a testament to our commitment to popularising the sport of football in this country. Considering the rise of youth interest in the sport, football fans in India can look forward to the best international football experience on Six.”

Niclas Ericson, FIFA Director of TV said, “FIFA’s mission is to develop the game everywhere for all, by staging international football tournaments on all continents, and supporting football development projects and our 209 member associations across the world. FIFA believes that Sony Six and its commitment to high quality sport entertainment will deliver first-class coverage of FIFA U-17 World Cups, the 2014 FIFA World Cup, the 2018 FIFA World Cup and other FIFA competitions to this crucial audience. India already has a great passion for football and with the support of Sony Six, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead.”

Prasana Krishnan, EVP and Business Head, Sony Six added here, “We are thrilled to have acquired the broadcasting rights of the FIFA World Cup in 2014 and 2018. Popularity of football is growing in the country, and with India bagging the rights to host the FIFA U-17 World Cup 2017, the interest levels are only going to go up.  We have focussed extensively on top international football and we are now proud to bring the best in the world to Indian viewers.”

The 2014 FIFA World Cup Brazil schedule has been officially confirmed after the groups were drawn on December 6, 2013. The tournament will be in two stages; group stage will feature 32 nations and will be played from the June 12 to June 26. The knockout stage will start from June 28 and conclude with the FIFA World Cup Final match on July 13. 

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