Fever FM is supporting the Delhi Daredevils, Mumbai Indians and Royal Challengers Bangalore teams this Pepsi IPL season 6. The radio station is partnering with Delhi Daredevils for the sixth time and with Mumbai Indians for the fourth time in a row.
For this association, Fever FM has planned an on-air festival of cricket with differentiated programming to help bring the cricket heroes closer to their fans. Programming consists of initiatives such as giving an opportunity every 104th minute to meet and greet the players and giving listeners an opportunity to see the match in a larger than life experience.
Commenting on the tie-up, Harshad Jain, Business Head - Radio and Entertainment, HT Media said, “It is an honour for us to partner with two of the best IPL teams - Delhi Daredevil and Mumbai Indians. Last year, we received a phenomenal response from the listeners and we hope the excitement will continue this year as well. The format of the game is very entertaining and highly active. Our programming initiatives, too, are equally fun and exciting. We aim to provide a platform for our listeners that will help them engage with the IPL team members in an enjoyable manner.”
In Mumbai, a campaign named ‘Akkha Mumbai Khelega’ has been initiated in which the evening show RJ brings together the city to cheer for their home team. The Delhi station is running a campaign called ‘Daredevils ye haiapnemunde’, wherein the on-air contest winner gets an exceptional treatment in the match and a larger-than-life experience. Another campaign with the Delhi station is the ‘Junior Daredevils’, which involves an on-air battle of parents and the winner’s child gets selected to meet and greet with players.
There will be 360 degree marketing activities planned around the campaign, which will involve online, radio, print and on-ground activities.