ITV Granada, part of ITV Studios, has announced expansion of the channel’s distribution in Thailand. ITV Granada is now offered through Thailand's latest IPTV operator MeTV, on the TOT platform.
The latest distribution deal, which was handled by sales distribution partner Multi Channels Asia, demonstrates a growing demand for the channel throughout Asia and the Middle East.
Channel Director Simon Li said, “We are delighted to be joining the MeTV family and growing our footprint in Thailand. With this expansion we aim to bring more of ITV’s premium drama and entertainment titles to both local and expat audiences.”
ITV Granada will rebrand as ITV Choice on March 25, 2013.