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Writer: Noor Fathima Warsia - Saturday, Dec 15,2012 8:48 PM

Rajesh Jejurikar returns to Mahindra Auto

After a stint of almost 10 months, Rajesh Jejurikar has exited his role as the President of Zee Entertainment Enterprises moving back to Mahindra & Mahindra to look after the tractor and farm business for the company.

As President, Jejurikar was handling all verticals of ZEE, including Ten Sports, except programming. It is understood that ZEE has not yet identified a replacement for this role. Jejurikar’s last day with the company will be December 31, 2012. All verticals and department heads at ZEE will now report into MD & CEO Punit Goenka.

Goenka said, “In a short stint at ZEE, Rajesh has brought in newer business perspectives and has contributed to the process immensely, bringing in positive business impact to the organisation. The entire ZEE family wishes him all the success in his new endeavours.”

Speaking on his tenure at ZEE, Jejurikar said, “The time spent at ZEE was extremely fruitful. I am thankful to ZEE and Punit for giving me an opportunity to explore and broaden my experience in the media & entertainment space. ZEE has all the fundamentals required to become a global media enterprise. As I part ways and move back to the manufacturing sector, I wish ZEE all the success.”

Jejurikar brings 25 years of experience in the packaged goods industry, advertising and auto industry. Prior to joining Zee in February 2012, he was the Chief Executive – Automotive Division & Member of the Group Executive Board, Mahindra & Mahindra. He is an ’86 batch MBA from S. P. Jain Institute of Management, Mumbai University and has attended the ‘Advanced Management Program’ at the Wharton Business School, University of Pennsylvania. He was also awarded the British Chevening Scholarship for study in the UK.

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