Star Jalsha is all set to launch a brand new Bengali movie channel, ‘Jalsha Movies’ on December 16, 2012. With this move, it aims to further strengthen its bond with viewers.
The launch of a new movie channel is in line with Star Jalsha’s philosophy of ‘Chalo paltai’ (Let’s change) that aims at entertaining viewers through contemporary stories from their surroundings.
Kevin Vaz, President and General Manager, Star Jalsha and President, Ad Sales, Star India said: “We are happy to launch Jalsha Movies with a promise of bringing the best of Bengali blockbusters to our audience. Jalsha Movies is an extension of our commitment to constantly delight viewers by offering the best in entertainment. We are redefining the pleasure of watching movies by bringing the biggest movie hall in Bengal to every Bengali home.”
The channel has signed West Bengal’s actor Dev as its brand ambassador. Jalsha Movies will treat viewers to the biggest library of Bengal’s super-hit films, said an official release.
The channel will commence its journey with the world television premiere of the movie ‘Awara’.