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Writer: exchange4media News Service - Wednesday, Dec 12,2012 6:21 PM

Rekha debuts as ‘Captain’ for Snickers’ TV campaign

Snickers, a brand of Mars International India, has roped in veteran actress Rekha for their latest television campaign. This is Rekha’s first ever TVC.

Snickers’ upcoming TVC is an award-winning global campaign – ‘You’re Not You When You Are Hungry’. The TVC idea is conceptualised from the insight that hunger has telling physical, emotional and psychological side effects on us – it not only makes us physically weak, dizzy, tired and lifeless, but also makes us irritable, angry, whiny, grumpy, loopy, scatty and unable to concentrate. In a nutshell, we are not quite ourselves when we’re hungry.

The TVC packs all the humour and refreshing candor of the Snickers brand and at the same time keeps very much to the Indian idiom and ethos. The TVC has been directed by well-known Bollywood director Imtiaz Ali and also sees the appearance of another actress, Urmila Matondkar, who is also making a small-screen comeback after a long hiatus.

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