Doosra has won the creative mandate for solar power solutions provider Waaree Energies. Waaree Energies is a manufacturer of solar panels and solar-powered products, and offers consultancy in engineering, procurement and commissioning of solar power plants. Doosra will be responsible for creating communication across media for Waaree.
Speaking on the win, Zahir Mirza, Managing Director, Doosra, said, “Waaree was impressed with our non-traditional thinking on our client brands. Our task now is to make Waaree synonymous with solar energy.”
On awarding the business to Doosra, Gaurav Chandidas, Manager – Marketing Communications, Waaree Energies, said, “We were impressed with the thought process and creative solution presented to us by Doosra. We have ambitious growth plans and felt that a responsive agency with experienced professionals like Doosra would be an ideal communication partner to have on this journey.”
Doosra is part of the Aegis Media India group.