Tata Housing Development Company (THDC) has awarded its social media duties to Social Wavelength post a multi-agency pitch and evaluation.
Tata Housing’s foray into social media is part of the brand’s overall strategy to leverage digital media to be more accessible to consumers across the Indian markets. Tata Housing has planned a 360 degree communications perspective that involves building pages on social networks, mobile apps and other social utilities. The sole objective being leveraging social media to increase share of voice to enhance consumer connect.
Rajeeb Kumar Dash, Head – Marketing Services, Tata Housing, elaborated, “Our customers are spread across the country and they continuously look for opportunities to experience our enhanced living spaces. Social media will help us connect with these prospective customers, understand the audience more closely and enable us offer more relevant premium real estate property solutions. Social Wavelength’s approach and suggestions matched our objectives very closely. With Social Wavelength’s strength, expertise and experience, we are sure they will help us listen to the customer’s mind and also connect with them effectively.”
On winning the account, Hareesh Tibrewala, Joint CEO, Social Wavelength, said, “We are delighted to be working with Tata Housing, which has built a strong brand reputation both in India and abroad. We believe Tata Housing’s social media presence will help set the nation’s real estate agenda of promoting premium lifestyle.”