marketing
Writer: exchange4media News Service - Thursday, Nov 29,2012 6:12 PM

Candid Marketing adds 7 new wins to kitty

Candid Marketing has bagged the activation campaigns of seven new clients in the last three months. These include AXN, Sahara Force India, British fashion brand Superdry, Godrej Aer, Adidas, Kelloggs, and Hopscotch, an online store for international kids wear, kids accessories, toys and maternity clothing.

For all of these clients, Candid has strategised experiential and digital activation campaigns focussing on specific target groups and marketing objectives. The activation campaigns include multiple formats such as school contact programmes, modern trade activities, launches, events and so on.

Commenting on the campaigns, Atul S Nath, Managing Director, Candid Marketing said, “The past months have been simply remarkable for us, both in terms of engaging with new brands as well as the pioneering work done by the team. We love working with our existing client brands because we have been nurturing and developing those brands for years, but we also enjoy the challenge of working with brands which are new to us.”

For Sahara Force India, Candid designed and executed the Paddock for VIPs at the Buddh International Circuit during the recent F1 race in Delhi-NCR. For AXN’s series ‘Supernatural’, Candid executed Tweet-up fan conventions called The Great Saltgunners. The conventions were held in Delhi, Kolkata, Bangalore and Hyderabad and involved media, bloggers and fans at each venue.

Superdry, which is venturing into the Indian market, is looking to find a foothold through mall activations. Candid executed mall activations at Palladium and Phoenix Market City in Mumbai to support the launch campaign.

To create awareness and generate trials for Godrej Aer air fresheners, Candid conducted sampling activities at trade outlets and petrol pumps across Ahmedabad, Mumbai, Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Pune.

Candid executed various brand building activities for Adidas to communicate the brand propositions of brand Originals to its consumers. For Kelloggs, the agency carried out internal employees meet/event. In order to promote Hopscotch, Candid installed an exhibition stall at the Kids Expo held in Mumbai.

For the record, Candid Marketing is a strategic brand activation agency working on experiential and digital activation campaigns.

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