Writer: exchange4media News Service - Wednesday, Nov 28,2012 6:48 PM

Endemol adds new dimension to ‘Bigg Boss’ franchise

Endemol adds new dimension to ‘Bigg Boss’ franchise

Endemol India has announced its plans to transform reality show ‘Bigg Boss’ into a celluloid treat. Endemol India, in association with Select Media Holdings’ film production arm Moving Pictures, is all set to jointly produce a horror comedy movie based on the experiences of the people in the ‘Bigg Boss’ house.

Apart from mainstream Bollywood enthusiasts, Endemol India and Select Media Holdings also plan to engage the regional audiences in the South with this horror comedy.

Slated to go on the floors in early 2013, the film is currently in the writing stage. With the cast being finalised, audiences will get to see an ensemble of stars from the small screen as well as Bollywood. A few housemates from the previous seasons of ‘Bigg Boss’ are also being approached.

Commenting on the venture, Deepak Dhar, CEO, Endemol India, said, “The success of ‘Bigg Boss’ has achieved epic proportions, where we have seen that it has become a part of people’s daily lives. One of the biggest advantages is its ability to cut across people of all age groups. We are certain that we will be able to replicate the success and recreate the unpredictability of this format on the silver screen as well.”

Nitin Tej Ahuja, Director, Select Media Holdings, added here, “‘Bigg Boss’ is one of the most popular entertainment properties in India, and, therefore, a perfect fit for us as a production house focused on quality commercial cinema. As a concept and a format, ‘Bigg Boss’ inherently has a fabulous cinematic potential and we are looking forward to working with Endemol India in bringing this very exciting property to the big screen.”

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