Dainik Bhaskar
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Writer: exchange4media News Service - Tuesday, Nov 27,2012 6:50 PM

Star expands UK channel offering in distribution pact with Sky

Star expands UK channel offering in distribution pact with Sky

Star Network and Sky have agreed on a new multi-year carriage deal that will see an expanded range of Star’s entertainment channels and programming available to Sky’s customers.

Now with a monthly reach of over 1.5 million viewers, Star Network’s portfolio of channels respond to the growing demand for high-quality Hindi and Bengali language programming. In addition to a channel carriage renewal for its existing channels, Star TV will also launch HD and on demand services as well as its Bengali GEC Star Jalsha. On November 22, 2012, the renewed carriage deal brought Star Jalsha to Star’s UK channel line-up.

The agreement sees Sky renew its distribution partnership for Star Network’s Hindi-language entertainment and Bollywood film channels, including Star Plus, Star Life OK, and Star Gold. This follows the recent launch of Star Plus HD, the UK’s first Asian TV channel in full high definition.

In addition, the partnership between the broadcasters includes distribution rights that will see Sky offer access to Star Network’s programmes through its catch-up platforms, including Sky’s On Demand service.

Speaking on the partnership, Yeshpal Sharma, Senior Vice President UK & Europe, Star Networks, said, “It has been a fantastic journey with Sky so far and we are glad that with the multi-year deal Sky has recognised our commitment as the UK’s No. 1 Asian television network offering top quality content to a growing Asian audience.”

Adrian Pilkington, Director of Partner Channels, Sky, added here, “We’re pleased to be extending our partnership with Star TV as viewing amongst the UK’s Asian audience continues to grow strongly. At Sky, we’re delighted to help Star’s programming reach more than 10 million homes, and to give viewers more choice, control and flexibility by making Star’s content available in high-definition and on-demand.”

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