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Writer: exchange4media News Service - Friday, Nov 23,2012 7:34 PM
CNN International launches new digital travel platform

CNN International has announced the launch of a new digital channel, CNN Travel, targeted at luxury, business and leisure travelers around the world.

Through a network of more than 800 travel contributors around the world, CNN Travel delivers up-to-the-minute travel news, destination insights, inspirational travel ideas, original observation and thoroughly-researched city and country insider guides with directions to the world’s hottest restaurants, bars, hotels and activities.

CNN Travel brings together the best of CNN’s existing digital travel portfolio and CNNGo, the Asia Pacific-focused travel start-up launched in 2009. The Hong Kong-headquartered team, which launched CNNGo and has managed the site ever since, will continue at the helm of the international CNN Travel platform, working with international travel contributors to provide users with the distinct voice, authority and local insights.

“CNN Travel takes the best of CNNGo, shakes it up and expands its horizons to create an online travel destination unlike anything else out there. We are incredibly proud of the success CNNGo has had over the last three years and are thrilled to be taking it global with the creation of CNN Travel,” said Andrew Demaria, Editor-in-Chief, CNN Travel.

Peter Bale, Vice President and General Manager, CNN International Digital, added here, “CNN Travel’s blend of reporting, global network, international partnerships, contemporary voice and social media reach will position the site as a compelling travel destination.”

CNN Travel features standalone destination guides on Latin America, North America, Europe, Asia Pacific, the Middle East and Africa, along with dedicated sections on Travel News, Aviation, Hotels, Food and Drink, among others.

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