Writer: exchange4media News Service - Wednesday, Nov 21,2012 9:24 PM

Bindass leverages social media for new show ‘Video Wars’

Bindass leverages social media for new show ‘Video Wars’

Bindass has launched a new daily show, ‘Video Wars’, powered by Airtel, in the 7 pm slot on November 19, 2012. With this, the channel has introduced an entirely new format that provides the contestants a ticket to fame. Each contestant can maintain a video dairy of their best candid moments.

The show centers on the lives of these individuals with a day-to-day video blog shot by themselves of the ‘happenings’ in their lives. The five contestants compete with each other to entertain the viewers and will get to stay on the show only if they succeed in holding the audience’s attention.

Commenting on the new show, Nikhil Gandhi, Executive Director, Youth Channels - Media Networks, Disney UTV, said, “We are bringing User Generated Content to life on television for the first time in India. The show empowers the youth to showcase their talent and an opportunity to become famous as the most popular Video Star. This is a daily show format, which will be extended online for viewers to interact with their favourite characters as they battle through their daily lives. This is the first daily reality show in the youth space.”

Every week, the least popular contestant will be voted off. The voting will happen across social media platforms such as Facebook, YouTube and Twitter. Viewers will get an opportunity to eliminate these individuals if their entertainment quotient lowers. The popularity of the contestant in the social media space and through the missed calls mechanism will determine the fate of each contestant on a weekly basis. The more the number of ‘likes’, the greater are the chances of the contestant to stay longer. Whoever manages to stay the longest will win the ultimate battle of fame.

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