Writer: exchange4media News Service - Tuesday, Nov 20,2012 11:10 PM
Sony Pictures unveils ‘The Apprentice Asia’

Sony Pictures Television Networks, Asia has set its sight on its next original production – ‘The Apprentice Asia’ – to be presented by Expedia, Hilton Hotels & Resorts and AirAsia.

The show will premiere on AXN across 21 countries in Asia in the first half of 2013. The Asian adaptation of the reality series will be hosted by Tony Fernandes, with the production helmed by FremantleMedia Asia, a global entertainment production company. The elimination competition format will pit Asia-based business executives against each other for the lucrative opportunity to work for one of business magnate Fernandes’ businesses.

Commenting on the launch, Ricky Ow, Executive Vice President, Networks, Asia, Sony Pictures Television stated, “AXN is the perfect platform for ‘The Apprentice Asia’. The competitive nature and entrepreneurial spirit of the format combined with Tony’s dynamic personality, is sure to entertain Asian audiences. We are proud to partner with Mark Burnett, FremantleMedia, and Tony Fernandes and look forward to the debut of this enthralling and dramatic new pan-Asian original production on AXN.”

‘The Apprentice’ was created by reality TV guru Mark Burnett (‘The Voice’, ‘Survivor’), with multi-billionaire Donald Trump as host and co-executive producer. The series has been a worldwide runaway success since its debut in the US in 2004.

The call for participation for ‘The Apprentice Asia’ India region began from November 15, 2012.

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