Cheil Worldwide SW Asia has announced the appointment of Saurabh Mathur as Senior Vice President – Client Servicing. Mathur will be leading Cheil India’s client servicing team and working closely with John Koo, President & Head of Regional HQ, Cheil Worldwide SW Asia. His appointment is in sync with Cheil’s plan to build a strong integrated local team.
Mathur, until recently was with Dentsu, where he led the agency’s efforts on all key businesses, including Aircel’s Wifi and 3G campaigns. The fast growing Panasonic business, including the launch of a new sub category of the Cube Split AC and launch of the Ingersoll Rand group in India was also implemented during his tenure.
Commenting on the appointment, John Koo, President & Head of Regional HQ, SW Asia said, “Cheil’s SW Asia’s operations are growing at an extraordinary pace. Saurabh’s rich experience and stellar track record makes him ideal to lead the client servicing team. He is highly energetic and is well aligned with the agency vision and philosophy Cheil India to manage the growing business.”
During his 20 years in advertising, Mathur has worked with some of the leading ad agencies in India, including Dentsu, JWT, Contract and Grey. Prior to joining Dentsu, he was at Contract, where he launched Del Monte, Bharti Group’s venture into processed food, in India, besides leading the communication efforts for Dabur’s Hair Care and Glucose businesses, Spice Group’s mobile handsets and retail business and JP Group’s Cement and Corporate communication.