Publicitas Digital in India has signed an exclusive representation with Qunar, a mainland China online travel information website, where it will exclusively sell the digital advertising space of Qunar on a domestic and international level.
Qunar, which means ‘where to go’ in Mandarin, is a search engine designed to help travelers compare air ticket and hotel room prices, and to provide other travel-related information. Users are able to access travel products provided by airlines, hotels and travel agents, and choose the best deals for themselves.
Michelle Ong, Senior Sales Director, Qunar said, “Qunar being the largest travel site in China, we have seen tremendous interest from travel brands globally to market themselves on our site. India being one of the fastest growing travel destinations for Chinese travelers, we were seeking to appoint an India based partner with strong local presence, history, resources and recognition by brands /media agencies within India. After in-depth evaluations, we came to a conclusion that Publicitas excelled in all the criteria that we’re looking for with impeccable sales house qualities. We’re incredibly excited to see what Publicitas can bring to us in the near future. Together, we’re confident our synergy will surely bring to the table the best tailored-made solutions for each client's needs in India that aims to reach out to the most digital-savvy, affluent, Chinese travelers.”
Marzban Patel, CEO Publicitas India and Asia said, “The media landscape in China is not easy to navigate. Publicitas has over a decade invested in building competencies to assist its clients reach their audiences in China. We now have fully trained multilingual staff in Beijing and Shanghai that works with our offices around the world to deliver the right target audience across media platforms. Our partnership with Qunar in India is important as it will enable Indian companies, tourism boards and tour operators reach the Chinese travel market with ease.”