marketing
Writer: Deepa Balasubramanian - Friday, Nov 09,2012 6:46 PM
GPJ creates experiential platform for Mindtree

Global IT solutions company Mindtree recently announced its new brand identity with the unveiling of its mission, values, logo and new tagline – ‘Welcome to Possible’. To further reaffirm this new identity, Mindtree has partnered with George P Johnson (GPJ) India to create an experiential platform through various launch events and rebranding initiatives.

The rebranding activity is a strategic component of Mindtree’s vision of becoming a billion dollar company.

Commenting on the partnership, Rasheed Sait, Vice President and Managing Director, GPJ India, said, “This is an important milestone in Mindtree’s growth as a company and brand. We are excited and truly honoured to partner one of India’s most respected IT brands.”

GPJ India managed the selection and implementation of new branding opportunities to enhance brand visibility. The rebranding activity across various campuses of Mindtree was carried out in a span of 48 hours.

Employee engagement was created at two levels – through a strategic launch and branding journey within the workplace. The intention of the launch was focused on giving employees a preview of the new identity and communicating the vision doctrine. For the launch, GPJ set up screens for live telecast at seven locations across India simultaneously that brought together employees across the company’s offices. The main venue for the new logo launch was the Kalpavriksah Auditorium at the Mindtree West Campus.

As part of the launch, GPJ designed an elegant backdrop. The launch sequence was timed with an audio visual presentation that communicated the new ideas and vision for the brand.

For the record, George P Johnson (GPJ) is an experience marketing agency that creates live and online experiences globally that motivate audiences and activate brands. This year, GPJ celebrates 10 years of its presence in India. During this 10-year period, GPJ has worked with more than 70 global and local brands and successfully delivered over 4,000 events, exhibits and experience marketing solutions.

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