Dainik Bhaskar
Colors
Writer: exchange4media News Service - Thursday, Nov 08,2012 6:42 PM

Nick’s Keymon Ache to make its movie debut

‘Keymon Ache’, Nickelodeon India’s local, non-mythological production that was launched in the country last year, is soon slated to make its theatrical debut with ‘Keymon Ache & Nani in Space Adventure’. The movie is being released by Viacom18 Motion Pictures on November 9, 2012. Produced in association with DQ Entertainment International, the movie will see a four-city theatrical release across Mumbai, Pune, Delhi and Bangalore in leading multiplexes.

National Award winner Usha Uthup has lent her voice to the songs in the film, while the background music has been composed by music director Sandesh Shandiliya.

Speaking about Keymon’s Bollywood debut, Nina Elavia Jaipuria, EVP and Business Head, Sonic and Nickelodeon India, said, “Taking ‘Keymon Ache’s popularity a step further, Nickelodeon is taking his entertainment quotient to the silver screen. We hope to connect with our audience and reach out to them wherever they are through multiple touch points.”

‘Keymon & Nani in Space Adventure’ will see Keymon with his buddy Rohan jetting off to Goa to meet his Nani. The character design of Nani is inspired from singer Usha Uthup herself.

Taking the brand a step further, Keymon Ache will be supported with an extensive merchandise launch, starting November 2012. The consumer products range for kids will include apparel, footwear, puzzles and even DVDs. To create further excitement for Keymon fans, Reliance Footprints and Maya Gitanjali will run a retail-based contest called ‘Star with the Super Star’. Winners of the contest get an opportunity to catch the premiere of the movie with Keymon Ache.

On ground, the channel has partnered with Gelato, where a Keymon Special Black Currant flavour will be available across all Gelato outlets in Mumbai, Delhi, Bangalore and Pune. Kids can also participate in a simple contest being held at these outlets and stand a chance to win Nickelodeon merchandise. In the digital space, a customised Keymon microsite has been created for Gen Y. After the response received for the game ‘Keymon goes fishing’ last year, the channel is introducing two new Keymon games on the microsite www.keymon.in. A contest on Nickelodeon’s Facebook fanpage (www.facebook.com/nickindia) will give kids a chance to win movie tickets with their grandmothers, along with goodie bags.

After a successful first season of ‘Keymon Ache’, Nickelodeon launched Season 2 on October 29, 2012.

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