Writer: exchange4media News Service - Wednesday, Nov 07,2012 7:41 PM

Colors ups interactivity quotient for ‘Bigg Boss’

Colors ups interactivity quotient for ‘Bigg Boss’

Colors has launched a ‘Bigg Boss’ application on Android and IOS platforms, enabling viewers 24x7 live access into the Bigg Boss house. The initiative comes within two weeks of the launch of the offline activity – Bigg Boss tours that gave viewers a paid tour of the Bigg Boss house and other elements associated with the format, creating a benchmark in viewer engagement.

With the Bigg Boss app, Colors is targeting to reach out to the tech savvy, entertainment seeking viewer of today while satiating their curiosity on the reality show on the go. The application, developed by InTime Media, offers features that include - Live updates, Quiz and polls, unseen videos from the Bigg Boss house, option to post on Facebook and Twitter, along with spoiler alerts that will further increase user involvement. The application also provides viewers a chance to vote for their favourite contestant and get a 24x7 direct access into the Bigg Boss house.

Speaking on the launch of the app, Vivek Shrivastava, Digital Head, Colors, commented, “We have launched this app to satiate the voyeuristic needs of the viewer and increase interactivity, giving audiences access to every movement in the house while away at a click of a button. The USP of the app is the 24x7 live feed feature that allows fans to be updated on the happenings in the house as it happens.”

He further said, “After the success of the ‘Jhalak Dikhhla Jaa’ app, we are looking at upping the interaction level with the audiences with newer features with the ‘Bigg Boss’ app that will keep them hooked to the show.”

Abhishek Rege, COO – Television, Endemol India, added here, “The launch of this mobile app marks an exciting phase of viewer engagement and interactivity with the show. The mobile app ensures that it keeps the ‘Bigg Boss’ enthusiasts entertained with fun elements like polls, quizzes, unseen videos from the Bigg Boss house, etc. With the technological innovations, this initiative is all set to take the popularity of the show to even greater heights.”

To get unrestricted access to ‘Bigg Boss’, users need to download the app from the Android and IOS app store. Alternatively, the users can also SMS APP to 56882 and receive the ‘Bigg Boss’ application link. This application will also be launched internationally, however, it will be a paid application.

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