Reliance Broadcast Network (RBNL) has announced its foray into Australia with the launch of Big Magic International television channel. This marks the company’s foray into the critical APAC market with a growing South Asian Diaspora, following close on heels to its launches in the markets of Canada and the US.
Konnec TV, an Australia-based DTH company that specialises in distributing multicultural television channels, is partnering with RBNL to distribute the channel across the length and breadth of the vast country. The channel will be added to the basic pack, which is currently priced at AUD 39.55 at a fixed fee.
Tarun Katial, CEO, Reliance Broadcast Network, said, “After establishing our presence in Canada and the US, we are happy to take Big Magic International to Australia as the country’s only variety entertainment channel that offers fresh and relevant programming. We’ve been able to understand the market well and have made the move in line with our international expansion and growth strategy. We are certain that the channel will grow into a popular entertainment offering and resonate well with audiences and marketers there.”