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Writer: exchange4media News Service - Tuesday, Nov 06,2012 6:52 PM
SapientNitro launches digital customer engagement platforms

SapientNitro has announced the launch of Sapient EngagedNowSM, a cloud-based platform offering that gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels. With EngagedNow, brands can create immersive, multi-channel customer experiences -- without having to design, develop and support the infrastructure needed to enable these experiences.

“Speed to market has never been more critical, as today’s connected consumers expect highly rich, relevant experiences, wherever they are,” said Chris Davey, Global Head of Platform Innovation at SapientNitro. “Our clients are seeking innovative ways to deliver relevant content to their audiences without requiring hefty technology resources and capital investments. To marry the desire for rich experience creation with the agility marketers need, SapientNitro is introducing a fully managed, cloud-based platform that frees our clients from technology hassles so they can focus on their need: telling brand stories in ways that bring them closer to their customers.”

EngagedNow is a platform suite that can be used broadly by marketers across a range of industries. The suite also includes unique offerings and modular capabilities to support the specific needs of industry verticals, including sports and entertainment (Sapient EngagedFanSM) and travel (Sapient EngagedTravelerSM). EngagedNow is the first end-to-end platform that connects brands with digitally enabled consumers across an integrated set of channels -- from web and mobile to tablets and digital signage.

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