Writer: exchange4media News Service - Tuesday, Nov 06,2012 1:20 AM

Draftfcb Ulka Kochi’s Anees Salim turns author

Draftfcb Ulka Kochi’s Anees Salim turns author

Anees Salim, Creative Head, Draftfcb Ulka Kochi, made his literary debut with the launch of his book, ‘The Vicks Mango Tree’ (Harper Collins) in October this year.

Speaking on his new book, Salim shared, “‘The Vicks Mango Tree’ is essentially about the Emergency, a period millions of Indians consider as the darkest chapter of India’s history. I was too young to understand its meaning and implications when it happened. But I remember listening to people, mostly women, who supported it because they had blind faith in Indira Gandhi. And, of course, there were people who were totally upset about the Emergency, but they were as quiet about it as the censored newspapers. The Emergency was one thing I had always wanted to write a book about, even as a schoolboy.”

A school drop-out, Salim spent most of his growing up days in a home library. Salim, who calls himself an autodidact, spent his adolescent days travelling across India. In 1995, he joined Ulka as a trainee copywriter.

Salim has three more books coming out in the next two years. ‘Vanity Bagh’ (Picador) sketches the picture of a tiny Pakistan inside a big Indian city. ‘The Blind Lady’s Descendants’ (Amaryllis) is written as a suicide note of a young Muslim from a little known Indian town. ‘Tales From a Vending Machine’ (Harper Collins) is the hilarious story of a young girl employed at an airport coffee shop.

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