Realm Media has brought on board Ankur Bose, who will spearhead Realm Media’s transition to a full service media, communication and entertainment content company by 2013.
He will help Realm in setting up and training the existing team to deliver on his core expertise areas of consumer activation, shopper marketing, events & promotions, rural marketing, etc. He will also work towards creating tie-ups and associations for Realm and will also be a spokesperson for the company.
Yuvraj Agarwal, Founder & Group CEO, Indraksh Media, the holding company of Realm Media, said, “We are certain, with Ankur’s varied skill-set and experience of leading large agency operations, our goals will be met sooner. In a little over two years, Indraksh has floated four operational entities – Realm Media - a 360 degree media agency, Realm Retail - a top end retail brand identity design and execution company, Realm Digital - an end to end digital media solutions company, and EMM India - a JV with UK based EMM International to offer media management/ media audit to blue chip clients nationally.”
Bose is armed with over 15 years of experience. In 1997, dropping out of college, he began designing exhibitions and writing copy at JWT (then HTA). He joined Lowe Lintas to run its Events & Promotions division in Delhi. Recognising his potential to grow businesses, the management moved him over to Kolkata as Branch Manager of Linterland, to explore the potential of Rural Markets. He spent little over four years at Lowe Lintas across two divisions.
In 2006, Bose joined Ogilvy to head the Rural Marketing services business at Delhi and spent five years with the agency, becoming the Vice-President in 2008. His last stint was with Cheil Worldwide as Vice President – Southwest Asia, where he was responsible for Activation, Retail, OOH Media, Digital, Advertising for Non-Samsung Accounts and New Business Acquisition.
For the record, Realm Media is a diversified media, communication and entertainment content company with operations across 12 offices in India and five offices worldwide. It currently offers specialist services in OOH, Retail, Digital, ATL Media Buying, Experiential & Shopper Marketing.