Arnab Mitra, National Director, Starcom Mediavest Group and Amit Tripathi, Managing Director, id8labs, have jointly invested an undisclosed amount in the recently launched Digital Marketing and Training Institute (DMTI).
Rashmi Putcha, CEO, DMTI informed that the investment will be used as seed capital for the company to fund the operations of the education firm.
Speaking on the occasion, Tripathi said, “There is an urgent need to address the state of the quality of available resource for the rapidly growing digital media business. At present, the industry is rapidly evolving and with it the needs and demands of the business, however, the quality of available resource has been lagging far behind. We believe that DMTI, with its unique proposition, is in a position to make an impact on this gaping need.”
DMTI was formed by Rashmi Putcha to offer multiple categories of training programmes across short term and medium durations.
Both Mitra and Tripathi will be joining the Board of DMTI and provide the company with the growth direction that it needs to take the company to the next level of an organised player in the largely unorganised digital marketing education space.
Commenting on the development, Putcha said, “We are delighted to have industry stalwarts like Arnab and Amit expressing confidence in the vision of DMTI and making the investment in the company. Their association will immensely benefit DMTI to the next level by bringing on board insights from their vast experience in the digital realm.”
For the record, the company has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses.