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Writer: exchange4media News Service - Friday, Oct 26,2012 7:56 PM
Berlin School announces Piyush Pandey Creative Leadership Scholarship

The Berlin School of Creative Leadership has announced the ‘Piyush Pandey Creative Leadership Scholarship’. This special scholarship opportunity has been established to honour Indian ad guru Piyush Pandey’s long-standing service and support of the Berlin School.

The scholarship will provide full tuition support for a top creative executive from India to participate in Berlin School’s part-time global EMBA programme, starting from March 2013.

“It is not enough to source talent to be successful in today’s creative industries,” says Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India. “One has to nurture, encourage and develop creative talent on an on-going basis, by emphasising the importance leadership as a key differentiator in driving creative excellence, the Berlin School offers tremendous value and inspiration to creative companies as well as their clients.”

Most recently, Pandey served as Berlin School EMBA class ‘Godfather’, in which he attended select programme modules and served as an honorary industry mentor to senior creative executives from around the world. Previous Berlin School ‘Godfathers’ include creative industry legends such as Keith Reinhard (DDB Worldwide), Seymour Stein (Sire Records) and Sir John Hegarty (BBH).

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