Thomas Cook India has appointed Abraham Alapatt as Head of Marketing. He took charge from October 15, 2012. He will be leading the Group’s brand building efforts as well as support and grow individual lines of business in line with existing and emerging opportunities.
His last assignment was with Future Generali India (both life and general insurance businesses) as part of their original start up team. At Future Generali, Alapatt led the Brand, Corporate Communication, Customer Service and Rewards & Recognition teams.
Alapatt is a marketing and brand professional with over 17 years’ experience at senior strategic levels across the varied domains of brand building-advertising, corporate communication, PR & media relations, internal communication, customer service and Internet-technology.
During this period, he has worked with promoters and as a member of senior management teams in key marketing, client management and business development roles at advertising agencies such as Ogilvy & Mather, an international Internet solution provider start-up, Reliance Mutual Fund, and Development Credit Bank.