Writer: exchange4media News Service - Monday, Oct 22,2012 8:22 PM
Life Ok launches ‘Hindustan Ke Hunarbaaz’

Life OK is all set to launch a reality based programming content with its latest show ‘Hindustan Ke Hunarbaaz’. The one hour show which will be guided by a ‘No-competition, No-tears’ principle, is aimed to be a complete family entertainer and would be aired on the 7 PM and 9 PM time slot on weekdays. The reality series will embark on a journey to find the hidden talent in children across India and is based on the theme ‘Harr Bacha Hai Khaas’.  Bollywood celebrity Sonali Bendre and choreographer Terence Lewis will feature as ‘Cool Gurus’ on the show.

Based on Life OK’s guiding philosophy ‘Cherish what you have,’ the show resonates the belief that every child is distinctively versatile and talented. ‘Hindustan Ke Hunarbaaz’ will act as a ready platform for all the participating children to harness their special skills in a format that’s devoid of any performance pressure.

Commenting on the launch of the show, Ajit Thakur, General Manager, Life OK said, “Hindustan ke Hunarbaaz is a first-of-its kind show that doesn’t promote the idea of competiveness among children but instead hones their skills. It’s a TV series that splendidly celebrates talent. This show is a natural extension of Life OK’s mantra that promotes striving for more but without ignoring the pleasures of everyday life. We’re confident that the audience will continue to appreciate our efforts in providing a wholesome entertainment experience”

The show would travel across the vast Indian terrain to scout for talent that has long remained hidden in the confines of four walls. Participating children will showcase their talent without any inhibitions of being judged, bringing out the best in them and making each and every one a winner in a unique way. Be it Malkhamb or magic, martial arts or sand art, singing folk songs or instrumental music, Hindustan Ke Hunarbaaz welcomes all children with open arms

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