Writer: exchange4media News Service - Monday, Oct 15,2012 10:59 PM

Rediffusion Y&R bags Emami’s Mentho Plus & Fast Relief

Rediffusion Y&R bags Emami’s Mentho Plus & Fast Relief

Rediffusion Y&R has been roped in by Kolkata-based FMCG company Emami to handle the creative mandate for two of its brands in the pain management portfolio – Mentho Plus and Fast Relief. It may be recalled that Rediffusion Y&R already handles the creative duties of Emami’s Zandu Balm. With the two new additions, the agency becomes the exclusive communication partner for Emami’s complete pain management solution.


Commenting on this expanded scope of communication partnership, Vilien Dengle, General Manager – Marketing, Emami, said, “Rediffusion Y&R has been working closely with Emami for over four years now. Throughout, they have continued to exhibit an intimate level of engagement with our brands, the category, and our markets, which, coupled with their strong creative capabilities, have made our brands salient in the minds of our consumers. Hence, we are happy to entrust them with the creative duties for our entire pain management solution.”

Apart from handling the creative duties for Zandu Balm and now Mentho Plus and Fast Relief, Rediffusion Y&R also manages the marketing communication for the BoroPlus brand.


“We are delighted to contribute to the development and growth of such iconic brands of the Emami family. We partner with our clients to make brands important in the lives of its consumers through strategically sound and innovative creative ideas,” said D Rajappa, President, Rediffusion Y&R.

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