Affle, a smart media company, has announced its partnership with Yahoo! India for mobile advertising in India. As part of this partnership, Affle will sell Yahoo! India’s mobile advertising inventory across feature phones, smartphones and tablets.
With this deal, Affle has made a very important addition to its ever expanding mobile advertising portfolio. It further strengthens its leadership position in the mobile advertising market, shared an official release.
“We believe that engaging advertising is best delivered to the right users on the right content during the right context. Given Yahoo!’s success in delivering deeply personal digital experiences to a huge global audience, we believe that this partnership would be ideal for us to grow our mobile advertising propositions for top advertisers and agency partners,” said Anuj Kumar, Co-Founder and CEO, Affle.
“Historically, some of our biggest successes have come with some of the largest and most experienced brands. We strongly believe that such brands would truly value the audience quality and ad engagement opportunities available on Yahoo!. Also given the significant growing base of mobile internet users and smartphones in India, we are really bullish that rich ad engagement on premium destinations such as Yahoo! would be key catalysts to drive rapid growth of the mobile ad market,” he added.
Affle’s expertise in digital domain on both, the platform side via ‘Ripple’ and with Digital Advertising Solutions Group will help advertisers in driving impactful advertising campaigns on Yahoo! network in India.
Commenting on this partnership, Vishal Maheswari, Senior Director and Head of Sales, Yahoo! India said, “Mobile is a key area of focus for Yahoo! given the exponential growth of connected devices in India. Affle has built good equity in the mobile advertising space and brings to the table an extensive ad network with leading publishers. Yahoo!’s premium content and wide reach will further enhance Affle’s network, leading to superior value for advertisers.”