Hindi business channel CNBC Awaaz is all set to bring ‘Brand Bazaar’, its show on advertising and marketing, in the Hindi news genre. The show hinges on consumer perspective as the key point. Beginning August 10, the show is an attempt to engage and connect consumers with experts from advertising, marketing and media planning sectors.
The show will have key take-away for both the consumer and the trade. It will also give the advertising and marketing community a chance to understand the mind of their consumer and its workings.
Speaking about the show, Sanjay Pugalia, Editor-in Chief, CNBC Awaaz, said, “‘Brand Bazaar’ is the first advertising and marketing show in the Hindi business news genre. The aim is to acquaint our viewers with the basics of advertising and marketing.”
According to Pugalia, What makes this show truly unique is the fact as it will bring out a quantifiable consumer perspective with response to a particular campaign. The show is expected to be able to create a synergetic affiliation between the trade and the consumers.
Brand Bazaar aims at decoding the world of advertising for the consumers and the consumers for the A&M fraternity. Divided into various segments, the show will analyze and interpret the various aspects of the A&M world.
Commenting on the launch of this show, Shilpi Singh, Head, Marketing, CNBC Awaaz, said, “‘Brand Bazaar’ is perhaps the only show in this space that brings forth the consumer as the ultimate decision maker. And yet has distinct takeaways for the members of the A&M Community. There are almost no jargons or “marketing Gyan” in the show.”
The show premieres on August 10, 2012 at 7 pm with repeat telecasts at 10 pm; on Saturday at 9.30 am and 9 pm, and in Sunday at 9.30 am and 9 pm.