exchange4media spoke to Neeraj Sanan, CMO and Head Distribution, ABP News, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.
Watch what he had to say on the need for partnering with the right channels for amplification of events for event agencies, investing in out-of-the-box ideas to bring value to the client and the future of experiential marketing in India.
