Targetting readers interested in news related to politics and bureaucratic issues, Divya Bhaskar has introduced a special page, titled ‘Rajkaaj’, in its main issue of the Ahmedabad edition.
Saras Sethi, State CEO Gujarat, Divya Bhaskar, commented, “Divya Bhaskar has been addressing not only the stated needs, but also the unspoken latent needs of the readers. We use readers’ feedback and formal research to keep tabs on the changing environment.”
He further said, “Rajkaaj is aimed at providing focused political news. We understand that this will further strengthen the strong reader connect that Divya Bhaskar enjoys with its readers and will help them remain updated on the political and bureaucratic scenario and the power struggle or equations.”
Divya Bhaskar, the Gujarati newspaper from Dainik Bhaskar Group, has 11.44 lakh readers (IRS Q1 2012).