Havas Media Asia Pacific has announced the appointment Naman Sharma as Head of Research and Analytics for Asia Pacific. Reporting in to SK Biswas, Chief Strategy Officer at Havas Media, Sharma will manage the deployment of the group’s proprietary tools across APAC as well as be responsible for the rollout of the group’s Econometric Modelling function. He will be based in Singapore.
Sharma joins the agency with more than 12 years of experience in the communications industry, having worked in leadership roles with media agencies OMD and Carat. He was most recently with OMD West Africa, where he was heading Research and Strategy for West Africa.
Commenting on Sharma’s appointment, SK Biswas said, “Research and analytics as a discipline is the cornerstone of an effective marketing strategy and we have been putting a lot of emphasis on the discipline to ensure the most efficient use of marketing dollars for our clients. We are extremely fortunate to have found someone of Naman’s calibre to join the team. He has extensive experience in primary market research with a specialisation in large syndicated media researches.”
Starting his career with AC Nielsen, India in 2001, Sharma moved on to lead research function at Media Research Users Council. In 2004, he joined Prudential Insurance company and worked with PRU Lab & Marketing in a Market Insight role. During his tenure he worked on market forecasting projects using econometric modelling for insurance industry in the UK.
Between 2005 and 2007, he worked with Aegis Media in the dual role of Head of Research and Analytics at Carat Media and as well as Head of SPI (Econometric Modelling arm of Aegis).
On his new role, Sharma said, “One of my key responsibilities is to lead seamless integration of the group’s proprietary tool, DSS Suite, across all markets in Asia. This is probably the most evolved, contemporary and comprehensive decision support system present in the world today and I am confident that they will help us deliver superior marketing ROI to our clients.”