APPIES has seen 25 per cent growth year-on-year in the number of overall entries submitted. With campaigns for 48 global brands vying for the APPIES Gold Medals this year, the stage is set for intense competition in this annual festival of the best marketing ideas in the region.
APPIES 2012 has received record number of entries submitted from across APAC. Campaigns for top global brands such as Olay, Oreo, Tiger, Dove, Nivea, Nescafe, SK II, Singapore Tourism Board and Gillette have entered the fray. APPIES gold medals will be awarded on July 26 & 27 at the National University of Singapore Society. Out of the 100 marketing campaigns showcased and presented live before the judges and audience, only 10 will win top honours.
“Since its inception, the APPIES has grown steadily in line with the Institute of Advertising Singapore’s vision of greater exchange, multi-market education and promotion of excellence and innovation. This event has become a must for all marketing professionals to view content from 100 of the best marketing campaigns in Asia Pacific,” said Terry O’ Connor, CEO of Courts Asia & President of the Institute of Advertising Singapore (IAS).
Organised by the Institute of Advertising Singapore, APPIES 2012 is supported by SingTel, the Advertising Club Bombay (ACB), MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH). The two-day event will feature special keynote sessions, panel discussions and exclusive talks by Christiaan Ter Steege, Director (Digital Integration) - Integrated Marketing & Communications, Philips Asia Pacific ; Jon Wright, Head of Analytics & Insight at MEC Asia Pacific, and Emily van den Berg, Principal, R3, among others.
Top regional marketers representing a broad spectrum of diverse industries across APAC such as FMCG, Healthcare, Financial Services and Automotive have come on board the advisory and judging panels. They include top-tier professionals from Procter & Gamble, Unilever, Google, McDonald’s, Nokia, Philips, Johnson & Johnson, Singapore Tourism Board, Mastercard Worldwide, Citibank, Tata Communications and BMW Group. The chief judge is Leanne Cutts, VP - Marketing at Kraft Foods Asia Pacific.