‘Unish Kuri’, the Bengali magazine from the ABP Group, is celebrating its tenth anniversary. To celebrate the occasion and to tap the youth, the magazine has launched its website. The idea is to connect with the core TG and take a step forward to bridge the gap between the readers and the magazine.
Talking to exchange4media about the magazine’s journey, Sabyasachi Ghosh, Vice President, ABP Bengali Magazines, said, “The journey has been a truly enriching decade-long experience, knowing and understanding the psyche of the Bengali youth, the changing trends over the period based upon their needs – both immediate as well as long term. Over the period of time, the penetration of digital technology through mobile and Internet connectivity across Bengal has made it evident for the product to create a 360 degree approach.”
In order to engage with the readers, the group is organising several contests such as Glam Hunt, Fresh Face, and Face Next to provide platform to the youths to express themselves.
On the road ahead, Ghosh said, “We are looking for high interactivity and more consumer led infotainment through user generated content. By next anniversary we will be extremely active, well integrated and our fraternity will become the inseparable companion.”
The anniversary theme has been kept simple – ‘Janmodin’. In order to promote the anniversary, various media tools like print, radio, digital, and social networking sites have been used. Special LED display boards are also part of the outdoor promotions.
Advertisers from various verticals such as P&G, Ranbaxy, Olay, and Mankind Pharma have tapped the magazine.