Fever Entertainment, the integrated media business of HT Media Ltd, will be bringing alive Enid Blyton’s much loved characters, Noddy and friends, on stage. In all, 12 shows will be staged in Delhi over five days from July 18 to July 22. The live production is being produced by UK’s Premier Productions, which is touring India for the first time.
Harshad Jain, Business Head, Radio and Entertainment, HT Media, shared, “We have always believed in doings things differently, and ‘Noddy in Toyland’ is a complete innovation in its genre. Also, I would like to add that India at present has limited options when it comes to family entertainment and by bringing the concept like this to Delhi, we are aiming to provide a platform where families can be part of a world class experience.”
Fever Entertainment is promoting this initiative via a 360 degree campaign, which includes print – all HT Media publications, with special focus on My Little HT; radio – Fever FM; outdoor and Live Media.
Besides, in cinema branding is being done with PVR Cinemas as well as with Delhi Tourism for support and promotion across all Delhi tourism outlets and communication mediums, focus on online with cross partnerships across similar target audience websites like mycityforkids.com, fleximoms.com, bookmyshow.com and major focus on Facebook and other social networking sites.