Cannes Lions International Festival of Creativity concluded on June 23, 2012 after a week of celebration of creative prowess from around the world.
Amongst Indian agencies, going by the point system that Cannes Lions follows, DDB Mudra is on the top this year with 1 Gold, 1 Bronze Lion and 10 shortlists totalling 20 points. Following closely is Leo Burnett India with 19 points from 2 Silver, 1 Bronze Lions and 6 shortlists. Ogilvy & Mather comes next with 12 points courtesy three Bronze Lions and three shortlists.
McCann Worldgroup and BBDO India have a total of 10 points each with a Gold and three shortlists and two bronze and four shortlists respectively. Other metal winners include Cheil Worldwide India, Ramesh Deo Productions with Taproot India and Bacardi India. Out of a total of 23 agencies/companies whose work got nominated, only eight could finally grab metals.