DDB APAC had its best Cannes Lions run in 2011 and according to John Zeigler, CEO, DDB APAC, India and Japan, if the shortlists are anything to go by, the agency has improved on its last year performance already.
DDB APAC hosted a lunch during the Cannes Lions International Festival of Creativity on June 19, 2012 to celebrate ‘creativity’ with its key clients and agency officials. Present at the gathering apart from marketers such as Tourism Australia, was the entire DDB Mudra Group comprising Madhukar Kamath, Pratap Bose, Sonal Dabral and Mandeep Malhotra.
Zeigler kicked-off the lunch conversation by talking about the DDB Mudra acquisition and the foothold this gave the agency in the India market. He also spoke about the agency’s performance at Cannes Lions and expectations this year.
In a conversation with exchange4media, Zeigler said, “Cannes is a reflection of the world’s pinnacle of creativity. We have to have a measure that puts into perspective a self-check and Cannes Lions provides that.”
He added, “Over the last few years, marketers have increased at the Festival. It is a bit of a juggling match and making meetings with clients. But clients being at Cannes, means they understand the importance of creativity and the effect on factors such as sales.”