The good news is that five agencies from India have already started their Cannes Lions count. The not so good news is that so far, each have managed only a single Lion and McCann Worldgroup hit a big one with a Gold Lion in Outdoor for Western Union.
As Prasoon Joshi, Executive Chairman and CEO McCann Worldgroup India and President – South Asia puts it, it is tough win a Lions at Cannes Lions and every win should be treasured.
Going by Cannes Lions ranking metric, McCann Worldgroup India is at present with seven points for its Gold Lion.
The Festival awards five points for a Silver in its categories except Titanium & Integrated and Creative Effectiveness Lions. Leo Burnett’s Silver Media Lion for Door Step Schools and Cheil’s Silver Media Lion for Samsung give the agencies five points each right now.
BBDO’s work for P&G’s Gillette in Media has won once again, though a Bronze this year. Ogilvy India has a Bronze for Vodafone in Direct Lions. The present score for the two agencies is three points each.
The general mood of India delegation is not very high with the current count. With seven categories over already, for some, the count is not very high this year. But as some of the others see it, there still is another eight categories to go.