Banking on the credibility and brand identity created by Malayalam daily Madhyamam, with its 25-year presence in the Kerala market, Madhyamam Broadcasting Ltd is gearing up to launch a Malayalam television channel, Mediaone TV. The channel is slated to go on air in August 2012.
Besides its launch in Kerala, Madhyamam will also launch an entertainment channel and a channel for the Middle East soon.
Mediaone TV will air news and news-based programmes as well as entertainment programmes.
Speaking to exchange4media, Shakkir Jameel, Manager - PR & Legal, Mediaone TV, shared, “The channel will target women, students, etc., with special attention given to minority , tribal and marginalised people as well as human rights. Extreme care will be taken to ensure that nothing related to vulgarity and nudity is aired on the channel. The same goes for advertisements.”
Jameel shared that the channel was being promoted through all social networks like Facebook, Twitter, YouTube as well as the Madhyamam newspaper and a website.
On future plans, he added, “The channel will be telecast in Kerala in Malayalam language to start with. In future, we plan to expand the channel’s presence in other states and will also air in English and Urdu languages.”
Mediaone TV is headquartered at Calicut with news bureaus in New Delhi, Dubai, Riyadh, Thiruvananthapuram, Kochi and Malappuram. Dr Abdussalam Ahmad is the CEO of the new channel, while M Sajid is the Deputy CEO. The senior editorial team comprises Managing Editor in charge Sunil Hassan; K Rajagopal, Editor - News and Editor of Programmes, Babu Bharadwaj.